This is a brand design proposal I put together for Cubby's - a burger joint in New York City owned and operated by my friend Chacho. Because Chacho is such a good buddy of mine the tone here is more informal than usual.
![](https://cdn.myportfolio.com/c49e0dad5a12d44a106c0d42b689a1ec/6b20e7fa-b80f-43db-929c-3ad443c83bee_rw_1920.jpg?h=05b5bdb124c22a321f2a4fb7460e35ed)
![](https://cdn.myportfolio.com/c49e0dad5a12d44a106c0d42b689a1ec/a786899a-1ac0-4ed1-95e8-9a02dd231ebd_rw_1920.jpg?h=2be0829e5f92eae3e81dc4f647cc5496)
Chacho wanted the brand to feel French and beachy.
![](https://cdn.myportfolio.com/c49e0dad5a12d44a106c0d42b689a1ec/79dd2af7-7104-431d-9dcf-69430d2de82b_rw_1920.jpg?h=384ab8244aeaebf55f8e4b7055dcae9d)
![](https://cdn.myportfolio.com/c49e0dad5a12d44a106c0d42b689a1ec/d304bfcb-80b8-4df5-bf75-a4bac77fd9a1_rw_1920.jpg?h=3f2e5f0917d0c66646c3d36bc66801a7)
![](https://cdn.myportfolio.com/c49e0dad5a12d44a106c0d42b689a1ec/9520aaf2-357e-4de4-a035-1bc4bd39a6fe_rw_1920.jpg?h=40201287f77be837c23461fffbe818fa)
![](https://cdn.myportfolio.com/c49e0dad5a12d44a106c0d42b689a1ec/26237edb-4acb-4a33-934c-056249970b35_rw_1920.jpg?h=58d669e02ac3a96d410de649df94ec68)
![](https://cdn.myportfolio.com/c49e0dad5a12d44a106c0d42b689a1ec/6544c235-a0fd-40d3-a629-7e872bf56206_rw_1920.jpg?h=e4df96f4600d23e13b2f4b35c67910b2)
(Chacho had existing artwork that he wanted to incorporate into the new brand.)
![](https://cdn.myportfolio.com/c49e0dad5a12d44a106c0d42b689a1ec/e73b2295-325e-4be2-8c01-46cfe8c7a723_rw_1920.jpg?h=4500adde8a6f006f9773b8b27dac5559)
![](https://cdn.myportfolio.com/c49e0dad5a12d44a106c0d42b689a1ec/00f0cf6f-7c23-447f-93a2-5b188920b995_rw_1920.jpg?h=4fde9c2efba92228009dbc8c3e292090)