Various motion graphics and images designed for Advanced Illumination social media. Posted mainly on LinkedIn. Dramatic contrast is created by bright bold headlines, the illumination of the products, and bright product callouts against a dark background. Video backgrounds in the headlines and subtle touches of animation like the bouncing products serve to capture viewer's attention on a busy social media feed, without detracting from the message of the content. These design elements also build a recognizable visual language and brand experience when applied consistently across different videos.
